About us
Guts&Glory Underwear is a Dutch company founded by Britta de Waal. Britta is an athletic young woman with lots of energy and passion for equestrian sports and fitness. Britta strives for women to give themselves the very best and live all of life’s adventures with self-confidence and self-love.
“I, Britta, want every woman (but actually everyone) to take good care of herself and embraces her body. There was a time when I only looked at myself critically in the mirror, or even preferred to avoid my reflection. At that time I also physically did not dare to step out of my comfort zone, I avoided adventures and literally moved small. By now, that has changed.
I admire my body for being healthy and taking me everywhere I want to be. I take good care of myself by sleeping well, eating good and tasty food, doing fun things and exercising. I try new things, push my limits and feel time and again that my body can do more! And you know when I feel the strongest and really enjoy the possibilities of my body? When I choose underwear that offers me protection and that makes me feel beautiful during all the (athletic) adventures that life brings me. Guts&Glory Underwear gives me freedom to move without discomfort and that is what makes me shine. You don’t have to settle for less than the best. Be kind to yourself and give your body all the comfort it deserves. You are so worthy taking good care of and live all the adventures.
I am convinced that good (sports) underwear that makes you feell beautiful and comfortable, contributes to your self-confidence in your sports, and actually in all of life’s challenges. I’m comfortable in my own body, with beautiful and functional underwear and I’ll wish you the same.” – Britta, founder of Guts&Glory Underwear
Guts&Glory Underwear underwear is produced in Portugal. Portugal is one of the most high-rated textile manufactor country’s in Europe. We have chosen the best Portuguese cooperation partners who consider product quality and employment conditions as important as we do.
Another fun fact about us: All the models featured in the photos and videos of Guts&Glory Underwear are not professional models, but real women with real sports stories. They’re all tough women who fit the identity of Guts&Glory Underwear. We are proud of that!
"Truly the best thong ever! Did a great job all day!"
"I wear them during horseback riding, sports at the gym, but also during the day when I just have to work. For me, nothing else!"
"I already have four and wear them while horseback riding, they're great! Super comfortable and the quality is amazing! Very soft and no chafing edges or seams. Highly recommended!"