… was founded by Britta de Waal. An athletic young woman with lots of energy and passion for horseback riding and fitness.
“While exercising, I often noticed that my underwear was not comfortable. I tried various models of briefs and different fabrics. Chafing edges, creases in the fabric, the shifting of my underwear, those were the inconveniences I was frequently distracted by during my sport. Several times I searched for the ideal sports underwear, when I discovered that the underwear I was looking for couldn’t be found. This was the start of Guts&Glory Underwear. With Guts&Glory Underwear I want every woman to enjoy her sport to the fullest by giving her confidence, comfort and femininity in a functional design.”